Longevity, creativity, contacts and infectious energy

A resource for upfront underground house music, breakbeat, funk, soul, audio goodness, conversation and bespoke limited run T-shirt designs.

Longevity, creativity, contacts and infectious energy, Sugarfed is a true stalwart to his profession. Now cruising into his 3rd decade working as a professional DJ, Sugarfed is uncompromising in his work ethic.  A true DJ at heart, his friends and colleagues quote him as the “shaker upper” an unparalleled ability to read crowds and deliver has seen Sugarfed work in over 20 countries to date.

Originating from Bristol in the UK, 2nd only to London in terms of musical productions, Sugarfed’s journey started in 1988 working as a roadie for legendary Bristol Rave DJ Easygroove and also working for a youth centre mobile roadshow, honing the craft using 12″ vinyl, Technics 1200’s and the now legendary phonic MRT60 mixer.

Few can rival the lengthy experience of Sugarfed’s professional career which has seen him embrace positions such as Pirate radio show host, Pirate TV host, Club promoter, Rave promoter, analogue producer, vinyl bootlegger, vinyl buyer for record shops, Club DJ, Festival DJ, Carnival DJ, Free party DJ, Rave DJ, MC and everything else in-between.

Always pushing boundaries with his music and preferring to stay on the fringe of the underground scene, Sugarfed quotes : “Over the years I’ve maintained good relations with everyone that I have worked with.  I’m not going to bore you or brag about the people I have worked with, that’s just lame.  As a DJ it’s important for me to break new music, I get quality upfront promo’s from my network of producer friends across the world as they know as a DJ I’ll do them justice, I’ll drop those tunes at the right time to get the maximum response”

Sugarfed, the Deep Rinse collective alongside DJ Coldcut pioneered the first online streaming of DJ’s through their PirateTv platform in 2002.  Contributors from California, Brazil, Asia and the United Kingdom would share LIVE weekly slots of their music and beam it to every corner of the planet.  “These were really exciting times, it felt great to be amongst such forward thinking internet anarchists.  To put it into perspective, we were doing this 3 years before YouTube was launched.  It was wholly unregulated, the consequences of what we were doing were unknown, we visualised pirate radio and as such had to wear bandanas to cover our faces whilst on the stream”.

From Boutique clubs in London and Bristol to European festivals, Sugarfed has the experience to entertain crowds from a few hundred to tens of thousands.  He’s created his own successful Club brands, manufactured bootlegged vinyl, DJ’d under various aliases (DJ Danny Rose, DJ Sugarfed, DJ Favour and DJ Garland), but these days you can catch him as DJ Danny Rose playing funk, soul, hip/trip hop, rare groove or DJ Sugarfed playing his beloved house music.

To date Daniel “Sugarfed” Rose has held residencies and guest spots in The UK, France, Holland, Ireland, Germany, Spain, Switzerland, Italy, Canary Islands, Corfu, Greece, Denmark, Sweden, Russia, Croatia, Jersey, Guernsey, Cyprus, Malta, Bahrain and now happily based in Abu Dhabi UAE.