Longevity, creativity, contacts and infectious energy, Sugarfed is a true stalwart to his profession. Now cruising into his 3rd decade working as a professional DJ, Sugarfed is uncompromising in his work ethic. A true DJ at heart, his friends and colleagues quote him as the “shaker upper” an unparalleled ability to read crowds and deliver has seen Sugarfed work in over 20 countries to date.
Originating from Bristol in the UK, 2nd only to London in terms of musical productions, Sugarfed’s journey started in 1988 working as a roadie for legendary Bristol Rave DJ Easygroove and also working for a youth centre mobile roadshow, honing the craft using 12″ vinyl, Technics 1200’s and the now legendary phonic MRT60 mixer.
Few can rival the lengthy experience of Sugarfed’s professional career which has seen him embrace positions such as Pirate radio show host, Pirate TV host, Club promoter, Rave promoter, analogue producer, vinyl bootlegger, vinyl buyer for record shops, Club DJ, Festival DJ, Carnival DJ, Free party DJ, Rave DJ, MC and everything else in-between.
Always pushing boundaries with his music and preferring to stay on the fringe of the underground scene, Sugarfed quotes : “Over the years I’ve maintained good relations with everyone that I have worked with. I’m not going to bore you or brag about the people I have worked with, that’s just lame. As a DJ it’s important for me to break new music, I get quality upfront promo’s from my network of producer friends across the world as they know as a DJ I’ll do them justice, I’ll drop those tunes at the right time to get the maximum response”